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市场营销专业人士所需的数字分析:市场营销分析实践 | MOOC中国 - 慕课改变你,你改变世界


Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

2240 次查看
  • 完成时间大约为 12 个小时
  • 混合难度
  • 英语


Data Analysis

Data Visualization (DataViz)

Marketing Analytics

Marketing Performance Measurement And Management


This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.


Week 1 Course Overview and Marketing Analytics Process

About the Course and Your Classmates
Module 1 Overview
Lesson 1: “Following the MAP” – Planning for Digital Analyses Using The Marketing Analytics Process
Module 1 Review
Quiz: Module 1 Quiz
Assignment: Module 1 Peer Review

Week 2 Data Collection

Module 2 Overview
Lesson 2: “Preparing for the Analysis Journey” – Collecting the Resources Required for Effective and Efficient Data Analysis
Lesson 3: “Data Collection Part I: Unstructured Data” – Collecting Data from Websites, APIs, and Other Important Sources
Module 2 Review
Quiz: Module 2 Quiz
Assignment: Module 2 Peer Review

Week 3 Data Analysis

Module 3 Overview
Lesson 4: “Data Collection Part II: Structured Data” – Importing Data from Delimited and Fixed-Width Sources
Lesson 5: “Data Management in Practice” – Preparing for Analysis by Producing Tidy Data Sets
Module 3 Review
Quiz: Module 3 Quiz
Assignment: Module 3 Peer Review

Week 4 Data Visualization

Module 4 Overview
Lesson 6: “Insights from Digital Data” – Getting to What Matters by Applying Basic Analysis Techniques
Lesson 7: “Pictures You See with Your Brain and Feel with Your Heart” – Creating Arresting Visuals
Module 4 Review
Quiz: Module 4 Quiz
Assignment: Module 4 Peer Review

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