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创新管理与创业 MasterTrack™ 证书 | MOOC中国 - 慕课改变你,你改变世界

创新管理与创业 MasterTrack™ 证书

Innovation Management & Entrepreneurship MasterTrack™ Certificate

Gain hands-on management skills and know-how in innovation and entrepreneurship from the #1 business school in Europe.

MasterTrack证书商业管理
989 次查看
巴黎高等商学院
Coursera
  • 完成时间大约为 6 个月
  • 初级
  • 英语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Plan for all the key steps of your entrepreneurial or intrapreneurial project

Learn how to create and implement a business strategy based on key success factors and sources of competitive advantage

Choose the right product development process for your project, including methods to incorporate both customer input and supply constraints

Recognize the difference between a start-up and a scale-up, and understand the key strategies used to scale a start-up

Develop a compelling pitch to present your ideas to investors, partners, and other stakeholders

Understand state of the art ideas in social entrepreneurship and intrapreneurship

Implement a social media strategy to reach and engage your (B2B or B2C) customers throughout the different phases of their decision-making journey

课程概况

Develop an entrepreneurial mindset and drive innovation

This online certificate program equips busy executives and entrepreneurs with the know-how and practical skills they need to find creative solutions to innovation challenges.

It will help you develop an entrepreneurial mindset and capitalize on your strengths to create a new business venture or an intrapreneurial project in your current organization.

You’ll learn to seize new opportunities, drive innovation, and design and implement a strategy. You’ll also discover how to develop appropriate social media and marketing approaches.

By committing to 10-12 hours of online study per week for six months, you can obtain the Innovation and Entrepreneurship MasterTrack Certificate. You’ll also earn credits toward the MSc in Innovation and Entrepreneurship (MSIE).

包含课程

Entrepreneurship Strategy: From Ideation to Exit

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management.

Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

面向人群

对创新和业务发展,企业家精神或在当前组织内启动新项目感兴趣的专业人员。

课程项目

Finding an idea for your company, product or service that corresponds to your values

Learn and apply processes to help you go from the initial step of finding new ideas for a meaningful product or service to the stage of identifying gaps in the market.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

How to apply theoretical concepts to real-world business cases
How to identify gaps in the market
How to develop actionable recommendations for improvement
How to identify business ideas that reflect your values

How do different industries influence success?

Analyse and describe how different industries influence company success and the key factors that drive company performance. This will help you adapt your project to the realities of the business world.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

How industry affects the average profitability of a firm
How to identify key factors that determine the competitive advantage of a business
How to apply Porter’s Five Forces framework to a real-world business case

The Project Team

Apply theoretical knowledge about team structure to several business case scenarios. This project will give you a wider perspective on the impact of company organization on business development, help you to select the right team organization and the right individuals for a project, and learn how project control mechanisms can enhance your prospects for success.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

Understand the impact of overall company organization on business development.
Select the right company organization and the right individuals for your team.
Implement project control mechanisms that enhance your prospects for success.

The Business Model Canvas: “Your sustainable business model”

Learn how the business model canvas can be applied to sustainable entrepreneurship through real-world case studies. This project will help you to better understand the balance between profit and social impact, develop pitching skills based on the business model canvas, and work on your own social business model.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

Apply multiple tools for sustainable business development
Understand how to implement the specificities of sustainable and social entrepreneurial business models
Learn about the challenges of managing a double bottom-line that balances profit and social impact

Making a critical business decision at the scaling-up stage

Evaluate different scale-up scenarios to determine which is most likely to help a given business grow. You will also conduct risk analysis and cost analysis, and learn to apply decision-making and business tools from the program to a concrete project.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

How to decide whether or not to launch a new service
How to make decisions as a project leader in a task oriented manner
How to choose a budgeting approach that suits the needs of a specific project

Social media strategy proposal for an existing enterprise

Learn how to use social media for marketing purposes through a real-world case study. It covers steps from creating a marketing idea to formulating strategic actions, identifying business objectives, and choosing your target audience.

This is a staff-graded exercise completed with a peer-graded assessment, allowing you to learn from your fellow students.

How to develop social media strategies for either domestic or international markets
How to formulate strategic marketing actions
How to identify well-formulated business objectives
How to choose your target audience

预备知识

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