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商业模式的价值 | MOOC中国 - 慕课改变你,你改变世界

商业模式的价值

The Value of Business Models

Learn the value of business models and essential tools to help you develop a sound business model for sustainable success.

1344 次查看
代尔夫特理工大学
edX
  • 完成时间大约为 6
  • 初级
  • 英语, 德语, 西班牙语, 法语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

What a business model is

Why business models matter to your firm and the value they bring

How business model innovation improves business performance

How tooling can help you to innovate your business model

课程概况

Does your business need a make-over? Are you unsure how to start?

Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success.

This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model.

Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business.

 

课程大纲

Week 1 &2: Why BMI?

What is a BM?
What’s the payoff?
How can I get ideas to improve my BM?

Week 3 & 4: BMI in my daily life

What makes a valuable BM?
How does BMI help me in strategy making?
How can BMI help me to formulate concrete actions?

Week 5 & 6: BM tooling

How can tooling help me to do BMI?
Can I do BMI?
Do I have the skills?
Who can help me do BMI? How can this course help me to do BMI?

预备知识

Secondary school; basic notions about business and/or practical business experience

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