你将学到什么
summarise the importance of social entrepreneurship
explain how social entrepreneurships differ from traditional entrepreneurships
use design thinking to generate solutions for a social problem
delineate the characteristics of effective social entrepreneurs
explore the different types of social entrepreneurships including structures and business models, and
apply the disciplined entrepreneurship approach from ideation to developing the product plan
课程概况
This course will benefit individuals who are passionate about social justice and creating social impact with a view to transforming the lives of the underserved. From social entrepreneurs, to those employed in a not-for-profit, and entrepreneurs who value corporate social responsibility/sustainability within a business/government, this course will allow you to gain the relevant knowledge, tools and skill-sets to further your passion for social change.
Throughout the course there arein-depth interviews withfoursuccessful social entrepreneurs, Selco in India, Friendship in Bangladesh, Edible Garden City in Singapore and Greenbatch in Perth, Australia. Each of these social ventures has a clearly identifiable social mission and they have generously shared insights as to how they balance social aspirations with financial viability and how they have achieved scalabilty whilst minimising operational costs.
课程大纲
Module 1 - Fundamentals of social entrepreneurship (Part 1)
identify the key features of social entrepreneurship
differentiate between social entrepreneurship and traditional entrepreneurship
Module 2 - Fundamentals of social entrepreneurship (Part 2)
identifythe key motivations of social entrepreneurs
describe the importance of social entrepreneurships in relation to consumers, communities and societies
Module 3 – Design thinking for social entrepreneurship
identify the key stages of design thinking
understand the role of design thinking in entrepreneurship and social innovation
use design thinking to generate solutions for a social problem
Module 4 – Disciplined approach to social entrepreneurship (Part 1)
create valuable specificity through market segmentation and defining a beachhead market
develop an end user profile using multiple personas who share your values
calculate your potential total addressable market
Module 5 – Disciplined approach to social entrepreneurship (Part 2)
define the customer experience directly related to the product or services you are providing
quantify the unique value you bring to your target customer using use-case diagrams
map the process needed to acquire customers/end users
Module 6 - Disciplined approach to social entrepreneurship (Part 3)
develop a business model that incorporates your social values
determine how you will overcome common obstacles in getting your product/service adopted by customers
identify and test key assumptions in the business model
预备知识
None
