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零售管理概论 | MOOC中国 - 慕课改变你,你改变世界


Introduction to Retail Management

This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.

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  • 完成时间大约为 6
  • 初级
  • 英语


This course is an introduction to understanding retail business. In this course, we will try to unravel the business model of a retail business – essentially the brick and mortar segment.

We will define and discuss retail formats and deliberate the evolution of retail formats. We will use various theories and illustrations that explain the retail business as it is today.


Week 1: Understanding Basics of Retail Business

What is Retailing?
How does Retail business work?
Retail verticals; Roles and responsibility, Organizational structure
What is organized Retail?
Why retail business is significant today?
Week 2: Understanding Retail formats and strategies

Retail classification system and retail formats
Traditional retail formats, mom and pop stores
What is ideal for India? Consequences
Week 3: Retail Strategy Decisions: Merchandising, Pricing

Retail strategy mix
Merchandising basics.
What is merchandising? implications
Pricing basics, methods
Retail pricing, consequences
Week 4: Retail strategy decisions.

Retail distribution network
Supply chain basics
Warehousing, physical distribution, logistics, examples
Basics of Retail Promotion.
Week 5: Retail scenario in emerging markets (India)

What is emerging market? Why it is significant today? What is the retail scenario in emerging markets?
Indian retail sector evolution in different sectors.
Characteristics of Indian consumers
Expert opinion on Indian retail sector – research reports analysis
Week 6: E-tailing

Basics of E-tailing basics
Various E-tailing business models 
What is the future in E-tailing? Consequences?


No previous experience required. However participants will benefit more if they have a willingness to know the basics of retail management.

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