Warning: WP Redis: Connection refused in /www/wwwroot/cmooc.com/wp-content/plugins/powered-cache/includes/dropins/redis-object-cache.php on line 1433
零售管理概论 | MOOC中国 - 慕课改变你,你改变世界

零售管理概论

Introduction to Retail Management

This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.

1347 次查看
印度班加罗尔管理学院
edX
  • 完成时间大约为 6
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

This course is an introduction to understanding retail business. In this course, we will try to unravel the business model of a retail business – essentially the brick and mortar segment.

We will define and discuss retail formats and deliberate the evolution of retail formats. We will use various theories and illustrations that explain the retail business as it is today.

课程大纲

Week 1: Understanding Basics of Retail Business

What is Retailing?
How does Retail business work?
Retail verticals; Roles and responsibility, Organizational structure
What is organized Retail?
Why retail business is significant today?
Week 2: Understanding Retail formats and strategies

Retail classification system and retail formats
Traditional retail formats, mom and pop stores
What is ideal for India? Consequences
Week 3: Retail Strategy Decisions: Merchandising, Pricing

Retail strategy mix
Merchandising basics.
What is merchandising? implications
Pricing basics, methods
Retail pricing, consequences
Week 4: Retail strategy decisions.

Retail distribution network
Supply chain basics
Warehousing, physical distribution, logistics, examples
Basics of Retail Promotion.
Week 5: Retail scenario in emerging markets (India)

What is emerging market? Why it is significant today? What is the retail scenario in emerging markets?
Indian retail sector evolution in different sectors.
Characteristics of Indian consumers
Expert opinion on Indian retail sector – research reports analysis
Week 6: E-tailing

Basics of E-tailing basics
Various E-tailing business models 
What is the future in E-tailing? Consequences?

预备知识

No previous experience required. However participants will benefit more if they have a willingness to know the basics of retail management.

千万首歌曲。全无广告干扰。
此外,您还能在所有设备上欣赏您的整个音乐资料库。免费畅听 3 个月,之后每月只需 ¥10.00。
Apple 广告
声明:MOOC中国十分重视知识产权问题,我们发布之课程均源自下列机构,版权均归其所有,本站仅作报道收录并尊重其著作权益。感谢他们对MOOC事业做出的贡献!
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • (部分课程由Coursera、Udemy、Linkshare共同提供)

© 2008-2022 CMOOC.COM 慕课改变你,你改变世界