Warning: WP Redis: Connection refused in /www/wwwroot/cmooc.com/wp-content/plugins/powered-cache/includes/dropins/redis-object-cache.php on line 1433
商业设计实践:像设计师一样激发创新 | MOOC中国 - 慕课改变你,你改变世界

商业设计实践:像设计师一样激发创新

Design Practice in Business: Spark Innovation like a Designer

Learn the essentials of design practice for developing new business opportunities and sparking innovation.

1060 次查看
代尔夫特理工大学
edX
  • 完成时间大约为 5
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

How practicing design at a strategic level makes your organisation more innovative

Ways designers discover new business opportunities

Translating business insights into valuable concepts

Making a concept a business success

The pros and cons, the do’s and don’ts of design practice for business

课程概况

Are you a design practitioner eager to become more strategic? Are you a business professional who wants to become more innovative? In this course, made by the world’s first strategic design school, you’ll follow the lead of big successful companies who already create new business opportunities and spark innovation by practicing design.

This course will introduce you to a hands-on design approach for finding new business opportunities. You will experience first-hand how design can be of value for your organisation. You’ll be challenged to create your own concepts that generate new business opportunities.

This course is produced by the same team that created the Strategic Product Design master programme at TU Delft, one of the oldest and most established programmes of strategic design in the world. Moreover, industry experts will help bridging design practice and business theory in a way that is unique in the present educational landscape.

 

课程大纲

Week 1: You will learn why design practices are valuable to businesses and be familiarized with innovation KPIs used by different businesses. The assignment of this week will include creating a personalized story in which you will describe how design is relevant for business and how this relates to the different design practices.

Week 2: You will learn to analyze the current state of a company, its businesses context and customer experience. For this, you will create your own customer journey map and stakeholder map. From this you will learn to discover new creative, promising opportunities.

Week 3:You will transform the analysis results and business opportunity discovered in the previous week into a viable concept. In this week you will also reflect on the impact these processes have on the organization.

Week 4: You will dive into product marketing aspects – Why some new products succeed while others fail miserably. You’ll assess the importance of a proficient launch and branding strategy for new products and reflect on the relationships among innovation, branding and design. You will build a distinctive and convincing positioning statement for the concept that you developed in week 3.

Week 5: You will reflect on the different design practices learned in the past weeks and see which methods can bring most value to your business.

千万首歌曲。全无广告干扰。
此外,您还能在所有设备上欣赏您的整个音乐资料库。免费畅听 3 个月,之后每月只需 ¥10.00。
Apple 广告
声明:MOOC中国十分重视知识产权问题,我们发布之课程均源自下列机构,版权均归其所有,本站仅作报道收录并尊重其著作权益。感谢他们对MOOC事业做出的贡献!
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • (部分课程由Coursera、Udemy、Linkshare共同提供)

© 2008-2022 CMOOC.COM 慕课改变你,你改变世界