创造力与企业家精神

Creativity & Entrepreneurship

Learn skills and listen to examples from world-renown entrepreneurs and innovators as they discuss the parallels between the creative and entrepreneurial journeys — and why entrepreneurship, much like music or creativity, is something we all possess.

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伯克利音乐学院
edX
  • 完成时间大约为 4
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

How to approach your career or startup as if learning a musical instrument

Why entrepreneurship, like creativity, is something we all possess

How to apply “the musician mindset” as means to collaboration and creative problem solving

Why songwriting is a perfect parallel to career and product development

Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets

课程概况

Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.

Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.

The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock._ Creativity & Entrepreneurship _applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.

Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.

About video original music “Maria Antoinette” by Leo Pigot (feat. Brite Lite Brite)

课程大纲

Lesson 1: INSPIRATION: The Entrepreneurial Mindset

What is Entrepreneurship after all?
Why musicians are natural entrepreneurs
5 Skills of Successful Innovators
Seeing What Others Don’t/Learn to Observe

Lesson 2: CREATION: Team Building and Product Development

Connecting with your Intentions
Process of Reduction
Falling in love with a Problem
Prototyping
Iteration

Lesson 3: COLLABORATION/PRESENTATION

Understanding your Customer
Building a Team
Developing your Brand
Presenting

Lesson 4: REJUVINATION: The Inner Game of Entrepreneurship

Coping with Failure
The Art of Relationship Building/Developing a Network
Learn to Replenish
Panos’ This much I know is True

预备知识

None

千万首歌曲。全无广告干扰。
此外,您还能在所有设备上欣赏您的整个音乐资料库。免费畅听 3 个月,之后每月只需 ¥10.00。
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