社交媒体分析:用数据来理解公众对话

Social Media Analytics: Using Data to Understand Public Conversations

How can you tap into social media conversations, and discover what’s being said about the things that matter to you?

1785 次查看
昆士兰科技大学
FutureLearn
  • 完成时间大约为 3
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

Learn how to use powerful digital tools to analyse conversations on Twitter.

What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.

What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.

Use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.

课程大纲

The role and structures of social media conversations
Methods for and implications of gathering data
Key metrics used for analysing Twitter
Methods for identifying trends in social data
The theory of social networks
Methods for creating and interpreting data visualisations

面向人群

This course is for anyone who wants to gain insight into social media analysis, develop a critical understanding of how digital media are used and gain skills using three digital tools. This course will allow learners without coding skills to access, analyse and visualise their own social media data.

千万首歌曲。全无广告干扰。
此外,您还能在所有设备上欣赏您的整个音乐资料库。免费畅听 3 个月,之后每月只需 ¥10.00。
Apple 广告
声明:MOOC中国十分重视知识产权问题,我们发布之课程均源自下列机构,版权均归其所有,本站仅作报道收录并尊重其著作权益。感谢他们对MOOC事业做出的贡献!
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • (部分课程由Coursera、Udemy、Linkshare共同提供)

© 2008-2020 CMOOC.COM 慕课改变你,你改变世界