音乐商务基础

Music Business Foundations

1853 次查看
伯克利音乐学院
Coursera
  • 完成时间大约为 12 个小时
  • 混合难度
  • 英语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Analyze recording contract provisions

Assess the various rights that make up the copyright bundle of rights

Discuss the roles of the personal manager, business manager, road manager, agents, road crew, and attorneys

Examine the importance of having written agreements that outline the duties and obligations of various parties

课程概况

This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.

What you’ll learn:
— The basic history of the music industry and today’s business trends
— How recording agreements are formulated
— The basics of copyright law as it pertains to the music business
— The role of agents, managers, attorneys, and specific business entities

课程大纲

Week 1 The Music Industry
Overview
Music Industry History
Today's Music Business Structure
Week 1 Quiz
Week 1 Recap

Quiz: Week 1 Quiz

Week 2 Recording Agreements
Overview
Recording Agreements
Contract Provisions
Royalties
Advances
360 Degree Deals
Week 2 Quiz
Week 2 Recap

Quiz: Week 2 Quiz

Week 3 Copyright Basics
Overview
History of Copyright
Registration
The Bundle of Rights
Infringement
Fair Use
Week 3 Quiz
Week 3 Recap

Quiz: Week 3 Quiz

Week 4 Managers, Agents, and Attorneys
Overview
Personal Managers
Business and Road Managers
Agents
Regulations
Attorneys
Week 4 Quiz
Week 4 Recap
Course Wrap Up

Quiz: Week 4 Quiz

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