创业毕业项目

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马里兰大学帕克分校
Coursera
  • 完成时间大约为 8 个小时
  • 初级
  • 英语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

课程大纲

Defining the Opportunity

Value innovation, your solution, and your initial business model canvas

Discovering the Customer

Discovering the customer and interviewing customers

Understanding Customers

Analyzing customers

Creating the Marketing and Sales Strategy

Marketing mix, sales forecasting, and managing the sales pipeline

Refining the Solution

Product fit, validation, and scaling.

Crafting the Business Plan

Creating a business plan

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