数据驱动的决策制定

Data-driven Decision Making

740 次查看
普华永道
Coursera
  • 完成时间大约为 11 个小时
  • 初级
  • 英语, 韩语, 法语, 日语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

Welcome to Data-driven Decision Making. In this course you’ll get an introduction to Data Analytics and its role in business decisions. You’ll learn why data is important and how it has evolved. You’ll be introduced to “Big Data” and how it is used. You’ll also be introduced to a framework for conducting Data Analysis and what tools and techniques are commonly used. Finally, you’ll have a chance to put your knowledge to work in a simulated business setting.

This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.

课程大纲

Introduction to Data Analytics

In this module you'll learn the basics of data analytics and how businesses use to solve problems. You'll learn the value data analytics brings to business decision-making processes. We’ll introduce you to a framework for data analysis and tools used in data analytics. Finally, we’re going to talk about careers and roles in data analytics and data science.

Technology and types of data

This module is an introductory look at big data and big data analytics where you will learn the about different types of data. We’ll also introduce you to PwC's perspective on big data and explain the impact of big data on businesses. Finally we will name some of the different types of tools and technologies used to gather data.

Data analysis techniques and tools

In this module we will describe some of the tools for data analytics and some of the key technologies for data analysis. We will talk about how visualization is important to the practice of data analytics. Finally we will identify a variety of tools and languages used and consider when those tools are best used.

Data-driven decision making project

The course project will give you an opportunity to practice what you have learned. You will participate in a simulated business situation in which you will select the best course of action. You will then prepare a final deliverable which will be evaluated by your peers. Additionally, you will have the opportunity to provide feedback on your peer's submissions.

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