面向专业人士的内容策略:顶点项目

Content Strategy for Professionals: Capstone Project

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西北大学
Coursera
  • 完成时间大约为 6 个小时
  • 中级
  • 英语, 其他, 德语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.

The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.

课程大纲

Capstone Overview and Directions

Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.

Content Strategy for Professionals Capstone Project Story

In this section you will find the assignment details you will need to complete by the end of Week 3.

Assignment Submission

This week you will submit the content for your Capstone Project.

Peer Review

This week you will complete 3 peer reviews and earn your Specialization Certificate!

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