商业技术管理

你将学到什么

课程概况

With digital transformation, products and business models in today’s competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens.

The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage.

This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology.

It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub.

Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools.

Video: Professor Deepa Mani speaks about the Specialization

包含课程

课程1
Digital Transformations

Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.

课程2
Business Analytics and Digital Media

The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.

课程3
Accounting and Finance for IT professionals

This course presents an introduction to the basics of financial accounting and finance for IT professionals. The first part of the course will focus on understanding the most important financial statements, namely, the balance sheet, the income statement, and the statement of cash flows. We will then focus on how we can understand the financial health and performance of the company by examining a number of important financial ratios that are derived from the financial statements of the company. The second part of the course will focus on the basics of finance. This includes the concept of time value of money, discounting cash flows, and capital budgeting. The course will also introduce the idea of real options, how they affect a project’s NPV, and their impact of the decision to accept/reject a project. Lectures on concepts will be supplemented with numerical examples.

课程4
IT Project Management

The concepts and use of project management tools, techniques and methodologies are becoming all pervasive. This course addresses project management in the context of IT projects, including software projects. Using the framework of project life cycle, the course covers various aspects pertaining to (i) project initiation, (ii) project planning and scheduling, (iii) project monitoring and control, and (iv) project termination. For planning and scheduling of projects, the use of project network and estimation of time and cost are covered in detail. Scheduling of projects with resource limitations is covered next.Risk assessment methods including simulation and risk reduction approaches are also be covered. The students will be required to use the software @risk to simulate project completion times. The use of Earned Value Analysis for Project Monitoring and Control is emphasized. For Software Project Management, the Waterfall Model and Agile Project Management are covered in detail.

课程5
Leadership and Emotional Intelligence

The digital age is dramatically reshaping the rules for organizational success. The new context demands renewal of your capabilities and development of different mindsets. In this course, you’ll learn the different components of emotional intelligence at work. For example, you’ll learn how you can work effectively in teams, build cooperative relationships with your key stakeholders, exercise effective influence, handle difficult conversations, and create energy and enthusiasm to foster meaningful change. Our modules will begin with powerful stories that are illustrative of typical challenges faced by front-line leaders. We’ll analyze the case illustration using the ideas from emotional intelligence theory, and highlight the key lessons that you should take away in terms of mindsets and skills that you should master to distinguish yourself as a leader.

课程6
Capstone Project: Business Technology Management

The Capstone Project places you in the shoes of a CIO of a hypothetical FMCG firm, Indus Consumer Products Limited, who is required to select a portfolio of IT investments for the decision year that is aligned with the business strategy and objectives of the firm. Different business units in the company have proposed different applications to implement. Your job as CIO will be to analyze the business case for each of the projects and identify those that best serve the long-term business strategy and objectives of the firm. Your choice of IT investments is constrained by the IT budget for the given financial year.The case consists of the following artifacts:
- Letter from the CEO
- Company Report
- IT Assessment Report
- Proposal for the SCM Initiative
- Proposal for Rural Connect
- Proposal for the new ERP System

The case is designed to provide a Capstone experience on many of the concepts and frameworks learned in the specialization. Learners need to:
(a) Identify a broad business focus of the company using the competitor data. Provide a couple of lines on the strategic pain points for the firm.
(b) Which one of the five applications must the company invest in? Why? Provide strategic and financial reasons in support.
(c) Thoroughly analyse past projects to remove redundant or unviable investments.
(d) Identify and propose strategies for managing risk associated with large scale IT investments.
(e) Create an organizational structure and communication plan that will engage various stakeholders of the organization.

课程项目

Learners will be given a business case where they will be required to assess the business objectives of the firm, and apply the course learning to evaluate and identify a portfolio of technology solutions that is aligned with the business strategy of the firm.