你将学到什么
Describe what social media is in the context of healthcare.
Interpret what is good or bad through social media.
Reflect on the patient's role in modern healthcare ecosystems.
课程概况
Social media has emerged as a new channel for both seeking information, and for creating and exchanging user-generated content among peers.
But as the amount of information being uploaded to social networks such as Facebook, Whatsapp or YouTube continues to grow, it is becoming increasingly difficult to discern reliable health information from misleading content.
This course for anyone who is looking into the opportunities and challenges of using social media in healthcare, including as a mass communication tool during infectious disease epidemics.
课程大纲
Introduction to social media and networking
Social media generated big data
Gamification and social media for health behavior change
Social media and health communication crisis
Use of social media by hospitals and health authorities
What can patients do for themselves via social media?
面向人群
This course provides practical guidance to healthcare providers, patients and researchers. It is suitable for anyone who is interested in public health, and using information technology for improving health quality and patients’ safety.
