你将学到什么
Interpret the messaging and intention behind online content
Evaluate the use of tone and language in communication
Describe how various media formats are used to create compelling online content
Identify suitable content format for a particular purpose
Describe key considerations for creating online content in a variety of media
Apply suitable tones and techniques to communicate a message effectively
课程概况
What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.
You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.
You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.
Finally, you’ll learn how to write a good brief, and how to structure a content plan to create your own successful campaigns.
课程大纲
Define online ‘content’ and how content is planned with a specific intention
Critically examine online content and identify the messaging and intentions within it
Question the messaging and use of language in online content
Use practical strategies to communicate effectively online
Explore best practice in content media creation
面向人群
This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.
