数字技能:网络分析

Digital Skills: Web Analytics

Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.

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FutureLearn
  • 完成时间大约为 2
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Describe what analytics is

Explain why analytics is important for business

Identify the different types of analytics including descriptive, diagnostic and prescriptive

Describe the various web analytics processes and metrics used to measure online success

Describe the segmentation process and explain why it is a useful analytical technique

Identify the challenges faced by businesses in getting the right data

Describe what Google Analytics is and explain why it is a useful tool

课程概况

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.

You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

课程大纲

Explore different types of analytics and why they are important for business

Review the processes, including measuring objectives and outcomes, to continually improve your product or business

面向人群

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

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