你将学到什么
Explain what Social Media is
Describe how it can be used to build a brand
Explain what target groups are
Identify social media channels
Explain tips for messaging
Describe the role of a Social Media Manager
Identify Social Media Management tools
课程概况
Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.
课程大纲
What is social media?
Target groups
Social media channels
Managing your social media presence
Social media management tools
面向人群
This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.
