数字技能:社交媒体

Digital Skills: Social Media

Learn how to use social media for business, from creating a social media presence to measuring success.

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FutureLearn
  • 完成时间大约为 2
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Explain what Social Media is

Describe how it can be used to build a brand

Explain what target groups are

Identify social media channels

Explain tips for messaging

Describe the role of a Social Media Manager

Identify Social Media Management tools

课程概况

Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.

课程大纲

What is social media?

Target groups

Social media channels

Managing your social media presence

Social media management tools

面向人群

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

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