你将学到什么
Understand how to raise good research questions
Discuss different research approaches to tourism studies
Perform specific data collection and analysis techniques
Apply a particular research method into research thesis or consultancy project
课程概况
On this course you’ll explore travel and tourism research methods and techniques.
You’ll learn the difference between quantitative and qualitative research methods, and explore data analysis and collection. You’ll examine the current trends of tourism research, and ultimately write your own thesis or consultancy project.
Overall you’ll come to understand the basic methods of academic research in relation to hospitality, whether you’re a new learner or someone with professional experience of the travel and tourism sectors who wants to analyse their industry further.
课程大纲
Week 1: How to Start Good Research
Week 2: Qualitative versus Quantitative Approach
Week 3: Research Design I
Week 4: Research Design II
Week 5: Emerging Issues in Tourism and Hospitality Research
Week 6: Research Ethics
面向人群
This course is designed for anyone interested in understanding the fundamentals of research into the tourism industry — the different kinds of approaches, how to collect data, and how to get published.
You don’t need any specific professional or academic background to take this course. But as it’s centered around tourism and hospitality, a basic understanding of tourism studies is an advantage.
The course is also useful for anyone with experience of working in travel or tourism, looking to study the sectors analytically, or anyone with general business experience wanting to improve their problem-solving skills.
