你将学到什么
Use price to manage supply and demand
Explain the different approaches that a hotel can use to price room inventory
Use rate fences in rooms inventory pricing
Analyze a hotel’s competitive position
Differentiate pricing strategy and tactical pricing
课程概况
Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.
You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.
课程大纲
Learn about how to set prices, and use price fences to distinguish one rate from another
Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel
Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact
面向人群
This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.
