战略管理:从直觉到洞察

Strategic Management: From Intuition to Insight

Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.

1027 次查看
德国亚琛工业大学
edX
  • 完成时间大约为 6
  • 中级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

To understand key concepts and selected theories in strategic management

To identify the building blocks of strategy and arrange them in a cohesive process

How to analyze the (shifting) structure of your industry

Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes

课程概况

Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:

The Process of Strategy

What precisely is strategy and why does it matter?
What are the building blocks of strategy and how can they be arranged as a process?
What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?

Analyzing Industry Structure

What is the role of the industry and its structure for firm performance?
How to unpack industries and identify the most attractive strategic positions to occupy therein?
How to identify what it takes to outcompete others in our strategic group?

Developing Internal Resources

Can firms succeed in generally unattractive industries?
How to find out which resources and capabilities are likely to have the greatest strategic value?
What are dynamic capabilities and how do they matter for firm survival and performance?

All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Business Development Manager , Sales Manager or Consultant. Professionals from the industries of the Automotive , IT , Finance , Health Car e, Telecommunication and the Energy sector have already completed the course.

This course is part of the “Managing Technology & Innovation: How to deal with disruptive change” MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

课程大纲

THEME 1: UNPACKING THE PROCESS OF STRATEGY
Week 1: Strategy Concept

Strategy Definitions : Understand the etymological origins of the concept and review key definitions.
Strategy Evolution : Explore the evolution of strategic thinking.

Week 2: Strategy Process

Strategy Models : Discuss the dominant perception of strategy process and its limitations.
Strategy Schools : Distinguish between a conception of strategy as design and of strategy as emergence.

THEME 2: ANALYZING INDUSTRY STRUCTURES
Week 3: Industry Analysis

Market-Based View : Learn about the theoretical foundations of the MBV and the process of industry analysis.
Five Forces : Review and apply Porter’s model of industry analysis.

Week 4: Strategic Group Analysis

Strategic Segmentation : Understand how to identify clusters of strategically similar firms within one industry.
Key Success Factors : Learn how to identify key success factors for strategic groups.

THEME 3: DEVELOPING INTERNAL RESOURCES
Week 5: Internal Resources

Resource-Based View : Learn about the theoretical foundations of the RBV and compare it to the MBV.
Resource Analysis : Become familiar with the way in which resources and capabilities can be analyzed. systematically.

Week 6: Dynamic Capabilities

Dynamic Capability View : Introduce and explicate the concept of dynamic capabilities and its value for strategic management.
Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.

预备知识

No mandatory prerequisites but successful completion of MTI001x,MTI002x,MTI003xand MTI004x is beneficial.

常见问题

Our MicroMasters program consists out of six courses. To gain the MicroMasters credential you need to complete all of the courses. You’re free to choose in which order you would like to take the courses but the chronological order is recommended.

There are always several courses open for enrollment in different runs. To avoid any confusion you’ll find a list of all start dates for the future courses in the different runs following.

It’s not necessary to complete all six courses of the same run to receive the MicroMasters Credential. It only matters that you received a certificate in all six courses in general.

MTI001x : Managing Disruptive Change
MTI002x : Customer-Centric Innovation
MTI003x : Innovation and Creativity Management
MTI004x : Thinking & Acting like an Entrepreneur
MTI005x : Strategic Management: From Intuition to Insight
MTI006x : Strategic Management: From Insight to Decision

MTI – Run 4

MTI004x – 30 January 2019

MTI005x – 27 March 2019

MTI006x – 29 May 2019

MTI – Run 5

MTI001x – 14 November 2018

MTI002x – 16 January 2019

MTI003x – 13 March 2019

MTI004x – 15 May 2019

MTI005x – 17 July 2019

MTI006x – 18 September 2019

MTI – Run 6

MTI001x – 06 March 2019

MTI002x – 08 May 2019

MTI003x – 10 July 2019

MTI004x – 11 September 2019

MTI005x – 06 November 2019

MTI006x – 15 January 2020

MTI – Run 7

MTI001x – 12 June 2019

MTI002x – 14 August 2019

MTI003x – 16 October 2019

MTI004x – 15 January 2020

MTI005x – 18 March 2020

MTI006x – 13 May 2020

MTI – Run 8

MTI001x – 25 September 2019

MTI002x – 27 November 2019

MTI003x – 29 January 2020

MTI004x – 25 March 2020

MTI005x – 27 May 2020

MTI006x – 29 July 2020

MTI – Run 9

MTI001x – 08 January 2020

MTI002x – 11 March 2020

MTI003x – 06 May 2020

MTI004x – 08 July 2020

MTI005x – 09 September 2020

MTI006x – 04 November 2020

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