战略管理

Strategic Management

Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

1535 次查看
印度班加罗尔管理学院
edX
  • 完成时间大约为 5
  • 初级
  • 英语, 其他
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Industry and competitive analysis

Resource and competency analysis

Analysing strategy across corporate and business levels

课程概况

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:

What managing a firm strategically implies?

How one analyzes the industry in which a firm competes?
How does a firm create competitive advantage?
How does a firm sustain its competitive advantage?

课程大纲

Week 1: Introduction to Strategic Management Week 2: Analyzing the External Environment Week 3: Analyzing the Internal Environment Week 4: Competitive Positioning Week 5: Managing the Multi-business Firm

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