战略客户管理

Strategic Account Management

Learn the sought-after skills required to effectively maintain, retain and grow existing enterprise partnerships and customers.

1717 次查看
加拿大皇后大学
edX
  • 完成时间大约为 6
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

Strategic Account Management will examine a major challenge of sales teams – how to maintain your customer relationships in a competitive marketplace and how to grow their business with you.

In this course you will learn the sales processes, frameworks and skill sets utilized by top sales organizations in managing channel partnerships with retailers and resellers. Further you will learn how to implement a sales strategy to meet customer needs and increase customer satisfaction. You will be challenged to demonstrate your account management skills covering the range from customer service, customer success and to key account management.

This course is all about preparing you as a strategic account manager to build newly formed client relationships into long-term accounts to meet long-term goals of both client and the organization.

预备知识

QBUS501x - Enterprise Selling

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