销售能力提升和分析

Sales Enablement & Analytics

Learn how to use data, tools, and technology to drive productivity and set yourself apart as sales leader.

1044 次查看
加拿大皇后大学
edX
  • 完成时间大约为 6
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Define tools which can be used to improve and optimize sales productivity

Consider a variety of different data sources which could be utilized to affect the creation of their sales strategy.

Develop communication that will foster the gathering of effective data which can be utilized to improve client relationship, increase sales, and streamline processes.

Review existing sales processes and identify pain points which can be improved by the use of technology

课程概况

Organizations today have an influx of data which when used effectively can derive actionable insights for both the sales organization and their clients. Today’s sales leadersneed to systematically increase their sophistication in leveraging data, tools and domain expertise to provide customized insights, consulting and guidance to their strategic customers.

In this course, you will explore concepts covered in the previous courses within the Enterprise Sales professional certificate, but through the lens of the tools and technologies which enable data-driven decisions. Using the appropriate tools and technologies will permit sales representatives and managers to create value for their clients, ultimately increasing customer satisfaction and likelihood of long-term client retention.

预备知识

QBUS 501x - Enterprise Selling
QBUS 502x - Strategic Account Management

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