你将学到什么
Difference between marketing, branding, and public relations (PR)
How to develop DIY marketing solutions as well as work with professional designers
Media outreach and PR strategies
课程概况
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
课程大纲
Weekly themes tentatively scheduled to cover:
Introduction
DIY Marketing
Working effectively with a graphic designer
Social media strategies
Working with the press
预备知识
Access to a public library