公共图书馆营销与公共关系

Public Library Marketing and Public Relations

Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.

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密歇根大学
edX
  • 完成时间大约为 4
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Difference between marketing, branding, and public relations (PR)

How to develop DIY marketing solutions as well as work with professional designers

Media outreach and PR strategies

课程概况

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.

Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.

课程大纲

Weekly themes tentatively scheduled to cover:

Introduction
DIY Marketing
Working effectively with a graphic designer
Social media strategies
Working with the press

预备知识

Access to a public library

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