运用精益研究技巧进行访谈

你将学到什么

课程概况

Interviews are one of the most common and powerful field research methods, used across a wide variety of disciplines and topics. Whether conducting a research study, an evaluation of an existing product or service, or gathering insights for a business plan, or a design process, interviews are often the method of choice for gaining insights directly from people.  The quality of that information, however, depends to a large degree on the skill of the interviewer.

This course introduces effective techniques for conducting interviews and is designed to help you develop and strengthen your skills as an interviewer. It does not assume any existing experience conducting interviews, but will quickly take you past the basics and into best practices that incorporate the Lean Research principles of rigor, relevance, respect, and right-size. The course focuses specifically on conducting interviews in “the field” – contexts in which we may be in an unfamiliar setting or culture, such as when traveling abroad or conducting research in a place we haven’t been before.

Photo by Megha Hegde, MIT D-Lab

课程大纲

Week 1: The Lean Research Approach to Interviewing

Lesson 1: Introduction to Lean Research
Lesson 2: The Lean Research principles in practice
Week 2: Becoming a Skilled Interviewer

Lesson 3: Introduction to interviewing skills: the basics
Lesson 4: Qualities and skills of effective interviewers
Week 3: Lean Research Interviewing Skills

Lesson 5: Lean Research interview skills
Lesson 6: Analyzing and using interview data
Week 4: Handling Challenges in Interviewing

Lesson 7: Dealing with challenges in interviewing
Lesson 8: Connecting across differences
Week 5: Practicing our Interviewing Skills

Lesson 9: Preparing to conduct your own interviews
Week 6: Conduct an interview!

Lesson 10: Conduct your practice interview (final project)
Week 7: Helping each other improve

Lesson 11: Peer review of interviews
Lesson 12: Course wrap-up

预备知识

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