确定创业机会

Identifying Entrepreneurial Opportunities

Learn today’s newest skills and tools for identifying and acting on entrepreneurial opportunities for startup companies and corporate innovations

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马里兰大学系统
edX
  • 完成时间大约为 4
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Develop the skills for identifying and analyzing entrepreneurial ideas;

Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior;

Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition; and

Champion acting entrepreneurially with an understanding of value innovation and opportunity identification.

课程概况

This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.

Over 800,000 people have used The Opportunity Analysis Canvas that is the basis of this course. Designed by Dr. James V. Green, the lead faculty for this course, this unique model equips you to identify and analyze a new business opportunity that aligns with your startup entrepreneurship or corporate innovation interests.

The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

课程大纲

Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation - This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.

Module 2: Thinking Entrepreneurially - We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Module 3: Seeing Entrepreneurially - We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.

Module 4: Acting Entrepreneurially - We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.

预备知识

None

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