如何设计成功的商业模式

How to Design a Successful Business Model

Learn how to create value for your customers and grow your business by designing a successful and sustainable business model.

1263 次查看
代尔夫特理工大学
edX
  • 完成时间大约为 8
  • 初级
  • 英语, 德语, 西班牙语, 法语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

How to design a business model in a structured way

How to select the appropriate tools for designing or innovating a business model

How to present your business model in a single sheet

How to reason from your needs (“I want to’s”) to a business model solution

课程概况

Do you want to start or grow your own business, go international, or avoid bankruptcy?

In this business and management course, you will learn the key steps to take to design or innovate your own business model. You will learn about the trade-offs to be made, and the design issues that are critical for a viable and sustainable business model.

This course will help you answer questions like, “How do I create a simple business model in a structured way?” and “How do I engage my users and how do I create value for my customers as well as revenue for my company?”

 

课程大纲

Weeks 1 & 2: Design thinking 

Why is design thinking relevant?
How to structure BM design?

Weeks 3 & 4: Creating value for customers

How can I create value for customers in novel ways (=customer-related tool)

Weeks 5 & 6: Drawing a simple BM

How can I draw a BM on one single sheet to communicate it? (=BM Canvas)

Week 7 & 8: I-want-to’s

How to select the appropriate tooling based on what I want?

Week 9 &10: Special BM patterns

Multi-sided BMs

预备知识

Secondary school; basic notions about business and/or practical business experience

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