传播企业社会责任(CSR)

Communicating Corporate Social Responsibility (CSR)

Explore what corporate social responsibility is, how it works, and its true impacts. Let’s co-build the responsible enterprise of tomorrow!

520 次查看
鲁汶天主教大学
edX
  • 完成时间大约为 8
  • 中级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Understand the multidimensional nature and content of corporate social responsibility

Adopt a critical perspective on managerial practices related to societal issues

Stimulate and manage impactful changes in organizations, toward more responsible postures

Reconcile multiple stakeholders’ interests (and understand the importance of doing so), into a clear, persuasive, smart action and communication plan

Recognize the risks of CSR washing, as well as the opportunities related to a strong CSR communication strategy

课程概况

Driven by global crises in financial, economic, and governance systems, companies all over the world devote massive resources to their corporate social responsibility (CSR). But what is CSR? What does it mean, and what does it involve? Do stakeholders really care, and if they do, how should companies communicate with them? In uncertain modern climates, CSR is a crucial driving force of a (r)evolution in business.

If you are interested in the relationship between business and society, this course is for you! It is especially relevant for industry, public policy, and academic professionals working on CSR, as well as students following a traditional business curriculum who are interested in key value questions. The content is also accessible for consumers who are curious about how to make informed decisions while pursuing their own well-defined, long-term, responsible consumption goals.

This course addresses CSR in two ways:

As a reflection of corporate self-awareness
As a source of innovation and a means to deal with heightened competitiveness, demands for sustainable development, and shifts in international governance
By presenting insights from CSR experts, from both academia and practice, this course provides a way for managers, consumers, and citizens to acquire in-depth insights and critical perspectives on companies’ CSR activities and communications. The multi-industry case study structure of this course enables participants to confront the challenges facing today’s managers as they seek to develop and communicate their own CSR initiatives. Dedicated discussion forums also are available for participants to present personalized CSR cases.
To help participants manage and communicate about CSR with various internal and external stakeholders, this course seeks to: 

Support current and future business leaders in their efforts to make responsible leadership, sustainable production, and consumption central to their corporate vision.  
Help citizens to function more effectively as informed watchdogs and responsible consumers. 

课程大纲

Becoming familiar with CSR

What is the purpose of a company?
What is CSR?
What are the differences between CSR and the concept of shared value creation?
Who are stakeholders?
How can we identify relevant stakeholders and their expectations?
What are some criticisms of CSR?
Implementing CSR

How should companies implement CSR?
What are some success factors and obstacles to CSR implementation?
What is the role of stakeholder dialogue?
What is the value of CSR for business?
Communicating CSR

Why, or why not, should companies communicate about their CSR?
Which channels of communication should they use?
When should they communicate?
What are some recommendations about the content of the CSR message?
What is CSR-washing?
Which recommendations exist for a credible CSR communication?

Reporting CSR

What are the frameworks available in terms of CSR reporting?
What is the current state of legislation?
How can we assess the quality of a CSR report?
Impacting consumers

In what conditions does CSR affect consumers?
Who are the “responsible” consumers?
What are the barriers to responsible consumption?
What drives responsible consumption?

预备知识

No prior knowledge is required.
Students who are unfamiliar with business concepts and language might have more difficulty understanding certain notions.

千万首歌曲。全无广告干扰。
此外,您还能在所有设备上欣赏您的整个音乐资料库。免费畅听 3 个月,之后每月只需 ¥10.00。
Apple 广告
声明:MOOC中国十分重视知识产权问题,我们发布之课程均源自下列机构,版权均归其所有,本站仅作报道收录并尊重其著作权益。感谢他们对MOOC事业做出的贡献!
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • (部分课程由Coursera、Udemy、Linkshare共同提供)

© 2008-2022 CMOOC.COM 慕课改变你,你改变世界