品牌管理

Brand Management

Key brand management terminology and principles are demystified in this course.

1310 次查看
印度班加罗尔管理学院
edX
  • 完成时间大约为 5
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Basics of brand management

Key brand-related terminology

Important frameworks and principles of branding

课程概况

Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

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