你将学到什么
Marketing
Operations
Financials
课程概况
Applied Entrepreneurship II is a follow-on course from Applied Entrepreneurship I. You’ll dive even deeper into developing a plan to accelerate your business, doing some research to pull together facts and figures to develop a more complete acceleration plan to help you understand the more intricate details of how to iterate certain parts of your business model to grow your business. In this course you will:
Create an outline of your acceleration plan:
Define and size your market based upon your new view
Develop and implement a market research plan
More fully understand what marketing entails
Learn more about adding to your entrepreneurial team and how to lead it effectively
Develop a detailed financial plan for your business and, if needed, how to obtain outside financing
You can then enter an exciting competition where you could win a cash prize that you can use to help grow your business, presenting to a panel of judges who will not only determine winners, but will also provide you with guidance for moving forward.
课程大纲
Week 1—What is a Plan?
Objectives:
Learn about business plans
Create a table of contents for your acceleration plan
View business pitches
Learn about the exciting competition
Activities:
Create an outline/table of contents for an acceleration business plan
Discussion:
What went wrong?
Week 2—Market Sizing
Objectives:
Refine and size your market based on your new plan of attack
Identify any new competitors that you may encounter and develop a competitive analysis
Refine your competitive advantage
Activities:
Create an initial market research plan
Analyze your competitors
Discussion:
Concerns about performing market research
Week 3—Marketing
Objectives:
Understanding what marketing entails
Promotion
Building your brand
Understanding the nuances of e-commerce
Activities:
Develop a preliminary promotional plan for your business
Discussion:
What do you think of the marketing mix?
What is the best way to brand your company online?
Week 4—Operations
Objectives:
What it means to be an effective leader
How to build an entrepreneurial team
Coordination among all functional areas
Activities:
Prepare an organizational chart and interview potential employees
Discussion:
How difficult have you found hiring so far?
Week 5—Financial Plan
Objectives:
Determine additional investment needs given your acceleration plan. Estimate the investment and return on that investment expected to execute on your acceleration plan.
Develop a profit and loss statement with projections
Develop a form of cash flow statement
Cash management
Ways to finance your business
Putting a plan in place
Activities:
Put together a cash map or cash flow cycle for your business
Draft final presentation
Discussion:
What is the toughest part for you when it comes to financials?
Week 6--Competition
Objectives:
Final presentation
Activities:
Final presentation
预备知识
Applied Entrepreneurship (ENTRE101)
